What you'll get:
Introduction to customer loyalty:
why it matters more than ever
Surprising insights from Gartner research into loyalty programmes
Live Q&A
with our experts
Inspiring real-life stories
from bpost & Continental
Why investing in loyalty pays off:
- Loyalty is becoming increasingly emotional. Customers no longer connect with brands because of what they buy, but because of what they stand for together.
- Gartner is clear: customer loyalty is a top priority today. Wait until tomorrow, and you've already missed the chance to make a difference.
- By 2027, 1 in 3 companies without a loyalty programme will have launched one, to collect customer data and retain their best customers. (Gartner)
- By 2026, programmes that combine transactional and experiential benefits will replace programmes that rely on points alone. (Gartner)
Loyalty isn't a cost. It's an investment in your future.
Source: Gartner, Market Guide for Loyalty Program Vendors
