Sound familiar?
The chain is long.
You sell through wholesalers, who sell on to retailers and installers. You've never met the people who ultimately choose your brand.
The point of sale decides.
Your product is in the store, but not the way it should be. Or the add-on that drives margin never gets offered.
Rewarding feels like paperwork.
You want to give points of sale a slice of the pie based on what they sell. But every system you look at takes more work than it delivers.
You can't buy loyalty with a discount. You build it with the people who recommend your brand every day.
HOW ARTEEL APPROACHES IT
Loyalty stands on two legs:
what you give and how it feels.
Points, cashback and perks make it tangible. Recognition, experience and surprise make it stick.
Focus on just one and you leave value on the table.
Reward the right behaviour
Not just volume, but also in-store presentation, the right upsell or a new product line.
Connect to what you already have
We integrate with your CRM, ERP or POS system via API. Points can even be awarded automatically when a barcode is scanned.
Keep your way of working
We provide the platform behind it. You don't have to overhaul your processes.
Get to know your network
See who sells your brand, what and where. Dashboards show who's active, what's being earned and redeemed, and where you can adjust course.
1 in 5
Gartner expects that by 2030, one in five loyalty programmes will offer every participant benefits tailored to their own behaviour. (Gartner, 2026)
They went before you
bpost · Continental · Proximus · Luxair · Groupe Atlantic
"
It's the best customer loyalty platform – our results exceed expectations.
Jan Vandenbussche
Managing Director, Continental Benelux
"
Since we started working with Arteel, we haven't received a single complaint about the points system. Their customer service pays attention to every detail.
Olivier Lamoral
VP Sales, Luxair
This is how Groupe Atlantic reaches the installers further down the chain who choose its brand,
with points coming in in real time through an API integration.
bpost success story → Luxair case → Proximus case → Groupe Atlantic case →
NOT READY FOR A CALL YET?
See how bpost and Continental use customer loyalty to drive growth.
A 90-minute session you can watch right away, whenever it suits you. Afterwards, we'll send you the 10 strategic questions to sharpen your own programme.
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Two ways to build loyalty across your network
LoyaltyApp
A structured programme with points, campaigns and rewards, fully in your brand identity.
LuckyBird
Personalised gifting experiences for customers and partners, for one-off campaigns or recurring moments.
Frequently asked questions
What does a loyalty programme cost?
That depends on the size of your network, the rewards and the integrations you need. A standard price wouldn't tell you much. In a consultation, we make it concrete for your situation.
How quickly can it be up and running?
The technology is ready quickly. The pace is set by your own organisation: internal alignment, data and communication to your network. We guide you through every step.
Does it integrate with our CRM, ERP or POS system?
Yes. We regularly integrate with existing systems via API, so points are awarded automatically, even in real time.
What about tax?
That depends on the type of programme and your own situation. Dealer loyalty is treated differently from customer loyalty. We don't give tax advice. Have it reviewed by a tax specialist who is familiar with business gifts and loyalty programmes. It's a niche, and not every accountant knows it. Involve that specialist early, so you can take it into account from the start. It's rarely a reason not to begin, but it is a reason to set things up properly.
We don't have a loyalty programme yet. Is this for us?
Especially then. You start without old habits you first have to unlearn. We begin with your commercial goal, not with the technology.
We already have a programme, but it isn't working. What now?
Then we first look at where it's getting stuck: the reward, the experience or the follow-up. Often you don't need to replace everything to get it working again.
Who is this for?
For sales and marketing directors at brands that sell through dealers, installers, wholesalers, points of sale or agents.